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February 17, 2026

The Rehearsals Difference

Eunice Jung, Head of Growth

How Rehearsals Outperforms Commercial LLMs, Synthetic Personas, and Traditional User Research Methods. Our AI replicas pave the way for introducing a completely new way to conduct user research, customer research, product testing, and ad analysis.

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February 13, 2026

The Future of Decision-Making

Eunice Jung, Head of GrowthBrian Oppenheim, Founding Engineer

Introducing Rehearsals, AI replicas of your customers that preserve authenticity and intangible preference of human beings to gut check, test, and validate your next business decision. While simulating outcomes isn't new, Rehearsals introduces a new level of accuracy compared to ground truth on human consumption behavior.

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Can we build a parallel universe
to better understand our own?

To build a better future for humanity, we believe you must first rehearse it. The digital world is the ultimate sandbox for this experiment. A digital space is a self-contained universe with an environment, humans, actions and goals.

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