What are AI Digital Twins?

AI Digital Twins are artificial intelligence replicas of your actual customers that can predict how they'll respond to changes in your product, pricing, or design. They're created by analyzing behavior patterns from your real user data.

How does Rehearsals predict customer behavior?

Rehearsals analyzes your existing customer behavior data to create AI models that accurately simulate how users will react to changes. This allows you to test features, pricing adjustments, and design changes before implementation.

Rehearsals is trusted by leading organizations including OpenAI, DeepMind, A16Z, 25Madison, 1Flourish, and Factorial Fund. It's ideal for product teams, marketers, and executives who need to make data-driven decisions.

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Rehearse business decisions with AI replicas

World's first agentic simulation platform to simulate pricing changes, ad creatives, social media videos, product decisions, and UX flows before launch with our AI replicas - get results just in minutes.

30% better at predicting the winning ad than Frontier LLMs

We tested against the big 3 AI labs at the time of evaluation: OpenAI ChatGPT 5.2, Google Gemini 3.0, Anthropic Claude 4 Sonnet/Opus.

91% accurate at predicting consumer reactions and preferences

Our validated average for streaming service changes, flight price hikes, and iPhone sales.

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Which Instagram ad creative performed better?

Our early partner, Mera NYC tested two hero creatives for their Spring 2026 campaign, each highlighting a different value proposition.

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Grounded and validated for human-level accuracy

Our simulation results are autonomously validated through real human interviews.

REHEARSALS PROPRIETARY MODEL

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in 15 minutes

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What percentage of customers would accept a +$3/mo price increase to their monthly TV subscription?

Disney+ raised the price of the ad-free subscription tier by $3 in Dec 2022. This scenario reveals the gap between how consumers say they'll behave and how they actually behave.

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What percentage of travelers would accept a +10% price increase to their flight?

Baseline LLMs consistently overestimate how "rational" travelers are, predicting that a $20 increase will cause 20-28% of travelers to change plans, when actual behavior shows much stronger commitment to booked travel.