Adaptive interviewing. Follow the answer until the real story appears.
Companies serious about simulation should own their own data.
A first-party panel recruited in-house, interviewed on camera, verified, and built into AI twins that stay connected to the humans they represent.
Panel + simulation
The panel and the simulator are one system.
We built the panel and simulation system together, so when an answer looks wrong, there is a person on the other end we can go ask.
Native video + voice. Hear people explain their reasoning in their own words.
Structured enrichment. Collect focused answers alongside the interview.
AI twins. People can talk to their twin and correct how it responds.
Targeted surveys. Send relevant interviews and questions to the right participants.
Find your exact audience.
Filter by demographics. Qualify by behavior.
Filter by demographics.
Choose the location, age, income, and background you need.
14 live marketsNorth & South America · Europe · Asia
Structured filters10 dimensions
- Country
- 14 live markets
- State or region
- Local context
- City
- Metro precision
- Age
- Life stage
- Gender
- Self-described
- Race & ethnicity
- Cultural context
- Household income
- Spending power
- Education
- Background
- Employment
- Work context
- Household
- Who they live with
Qualify by behavior.
Ask screening questions to find people with the right habits, experiences, and preferences.
PrescreenerMatch all
- 01Bought prestige skincare in the past 90 daysBehavior
- 02Cancelled a subscription after a price increaseExperience
- 03Prefers understated over logo-forward luxuryPreference
- 04Shops for a parent aged 65+Life context
Any answer can become an audience criterion.
First-party advantage
A panel you can trust.
Other simulation companies rent their audiences; we own our panel and can check predictions with the people behind the twins.
CapabilityThird-party panelsRehearsals
Training loop between individual twin and human
A wrong answer sends us back to the person who gave it, and their twin is corrected from what they say next.
None
Continuous
Video and voice required for each participant
Recorded intake drives scam, bot, and duplicate admissions to nearly zero.
Rare
Required
Interviews purpose-built for AI twins
Interviews ask how people think and which trade-offs they make, with no single product in mind.
No
Yes
Adaptive follow-up questions in interviews
The follow-up is where the reason behind an answer shows up.
No
Yes
Human-to-twin validation on individuals
Accuracy is measured for each person, so you can see exactly which twins missed.
No
Any time
Custom recruitment of any audience
The audience you need gets built, instead of approximated from whoever the vendor already has.
Very expensive
Free
Participant refresh cadence
People’s lives completely change in two years. A twin built on a two-year-old interview answers like the person they were two years ago.
Varies
5+ interviews / quarter on average
Who holds the participant relationship
Renting the sample means there is no one to go back to when an answer looks wrong.
Panel vendor
Rehearsals
From person to twin
Real depth before any simulation runs.
Each twin is built from one person’s recorded interviews, structured data, trade-offs, social context, and recent behavior.
AI twin of a team member
Custom recruitment, included at no extra charge.
We’ll find your niche audience, interview them, and build their twins in about a week.
START A REHEARSAL
Ask the audience you actually care about.
Bring the audience definition and the decision. You never need to send us any data.