Frequently asked questions
Rehearsals are simulations of real customer decisions. You give the system a business question, and Rehearsals runs that question against AI twins of real people so your team can predict behavior before acting.
A Rehearsals twin is built from real individual depth, not just bought datasets or surface-level attributes. We combine multiple hour-long voice and video interviews, structured answers, and outcome data to understand what someone does and why they do it. The important part is the why: emotion, context, money, tradeoffs, memory, and the logic behind a decision.
Synthetic personas usually start with structured data and assumptions. That can tell you someone bought five chai lattes in a day, but not why. Rehearsals connects outcomes to the human reasoning behind them.
Pricing, ad creative, product concepts, messaging, conversion flows, churn risk, competitive moves, audience discovery, and new offers. If customer behavior matters, it is probably a good fit.
Brief the agent, upload context, and define the decision. Rehearsals designs the study, interviews thousands of twins, and returns the clearest format for your team to act on.
Most Rehearsals take a few hours to less than a day.
Rehearsals has shown 92% accuracy to what real people would say or do. The strongest proof is across practical decisions like pricing, ad creative, product preference, and willingness to pay.
Rehearsals has an exclusive in-house research panel built through our own platform. We own the relationship, so we can follow up, ask deeper questions, refresh context, and create richer twins over time.
Yes. People consent directly through Rehearsals Research. Anyone can go through the participant experience themselves at rehearsalsresearch.com and review the privacy policy there.
Yes. Rehearsals can use first-party customer data to enrich twins, define cohorts, and make simulations more specific to your business.
No. Your customer data is not shared with other companies.
Rehearsals is uniquely multimodal at its core. Upload videos, store layouts, decks, concept tests, screenshots of web flows, Figma mocks, rough sketches, or anything else your team uses to make decisions.
The output depends on what your organization needs. It can be a collaborative document, a slide deck, a structured export, or a quick summary your team can act on immediately.
Marketing, growth marketing, product marketing, consumer insights, strategy, and executive teams. It is built for teams making market decisions where speed and accuracy matter.
Rehearsals Research, at rehearsalsresearch.com, is our first-party exclusive panel. Rehearsals is the platform where teams run simulations on twins from that panel. We do not sell the panel. You will not find it on the market.
Rehearsals makes decision-making faster, cheaper, and higher quality by starting from real people instead of synthetic structured data. It gives teams a way to run research-quality simulations at the speed decisions actually happen.
Yes. Bring a real business question and Rehearsals will run the first one on us.
Yes. Teams can talk to Rehearsals, type to Rehearsals, and use Rehearsals in ChatGPT, Anthropic, Microsoft Teams, Slack, Google Meet, email, or wherever else work happens.
Yes. You can ask follow-ups, go deeper on a cohort, test a new scenario, or turn the findings into another Rehearsal.
Rehearsals supports SOC 2, GDPR, ongoing penetration testing, controlled data transfer, and verified deletion when a customer relationship ends.