Rehearsals helps product and marketing teams understand what customers actually prefer before a concept, feature, or launch plan becomes expensive to change.
Put product ideas, feature tradeoffs, packaging, sketches, screenshots, or positioning in front of AI twins and see how real people would reason through the choice.
You get the preference pattern, the objections behind it, and the changes most likely to increase adoption.
Upload the product context, define the competing options, and choose the cohorts you care about. Rehearsals interviews twins, probes their reasoning, and turns the responses into a clear recommendation.
Preference research should happen while the decision is still open. Rehearsals gives teams a fast way to compare paths, reduce guesswork, and ship the version customers are most likely to choose.