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Capabilities

Conversion Research

Find exactly where you're losing people in your funnel.

Your analytics show you where people leave, Rehearsals shows you why.

This is for you if

  • Conversion is dropping and you don't know why
  • You're designing a new flow and want to validate it before launch
  • Your data shows the drop-off but not the reason behind it
  • You're launching something new and want to pressure-test the path to conversion first

What you'll get

  • The specific friction points driving drop-off, expressed through your customer twins
  • Prioritized fixes ranked by impact
  • Confidence to ship, or proof you shouldn't yet
iPhone Foldable
Sample Report

At a $2,000 starting price, will the iPhone Foldable succeed on launch?

Rehearse this →

Pricing

Know what your customer will actually pay.

Willingness to pay isn't a number. It's a range, and it shifts depending on context, competition, and situation. Rehearsals maps all of it.

This is for you if

  • You're launching a new product and need to set a price
  • You're considering a price increase and want to pressure-test it
  • You're entering a new market and don't know the price sensitivity

What you'll get

  • A willingness-to-pay distribution across your key segments
  • The features and framings that move price tolerance up or down
  • A competitive price position grounded in twin behavior

Ad Creatives

Know which ad wins before you spend.

Your best ad shouldn't be a surprise after the fact, Rehearsals tells you which one wins and why before a dollar goes out the door.

This is for you if

  • You're choosing between creative concepts and need more than instinct
  • You want to know not just what wins, but why
  • You're iterating on a campaign and need directional signal fast

What you'll get

  • A clear winner with the reasoning behind it
  • The specific elements driving resonance, and the ones to cut
  • The language your customer twins use to describe your value proposition
Ad creative research
Research

Which ad will perform best? How can we convert more customers?

Read our whitepaper →

Churn Analysis

Understand churn before it compounds.

By the time someone cancels, the decision was made weeks ago, Rehearsals traces the full arc, from the first friction point to the final trigger.

This is for you if

  • Retention is declining and you don't have a clear explanation
  • You want to understand the difference between customer twins who stay and those who leave
  • You need to design win-back strategies that will actually work

What you'll get

  • The recurring friction patterns your churned customer twins share
  • The trigger events that gave them permission to leave
  • Win-back strategies tested against the objections your customer twins raised
Streaming TV subscription tiers
Research

How much churn can we expect if we introduced a new TV subscription tier?

Read our whitepaper →

Competitive Analysis

Know your brand's vulnerabilities before your competitors find them.

Your most loyal-seeming segments may be one competitive move away from leaving, Rehearsals shows you which ones before the move happens.

This is for you if

  • A competitor has made a move and you need to understand your exposure
  • You want to know how deep your brand relationships really are
  • You're entering a new market and need to understand incumbent strength

What you'll get

  • A clear map of brand relationship depth by segment
  • The specific triggers that would cause switching
  • Recommendations on where to invest before a competitive event forces your hand
Accuracy

What percentage of travelers would accept at +10% price increase to their flight?

Read our whitepaper →

Audience Discovery

Find the audiences you didn't know you had.

The best new audience for your product is probably one you haven't considered yet, Rehearsals helps you find it.

This is for you if

  • You suspect you're leaving audiences on the table beyond your core
  • You're repositioning a product and need to understand new market fit
  • You want to know which other segments have the problem you solve

How it works

  • A ranked view of new audience segments by need-state alignment
  • The messaging and positioning shifts needed to reach them
  • A realistic adoption pathway for each viable segment