Nick Troisi is Head of Consumer Insights at Rehearsals, with more than a decade of research across music, healthcare, retail, and news. That range built a deep mixed method toolkit that includes segmentation, ethnography and research panel management. His recently published whitepaper, Then is Now, explores how borrowed nostalgia is shaping Gen Z discovery.
Previously Director of Insights at Vevo, he led a four-person team across sales, content, and brand. Before that, he spent four and a half years at Redesign Health, rising to Vice President of Venture Insights, where he built and ran a network of more than 600 healthcare advisers. Earlier roles include Foot Locker, NBC News, and Viacom.
