Kate Twist is Fractional CMO at Rehearsals and a marketing leader who has built consumer brands from every vantage point, from global incumbents to an idea-stage startup. After earning an Economics degree from the University of Pennsylvania and an MBA from Harvard Business School, she rose to Director of Global Marketing at Clinique, developing skincare products, launching international campaigns, and conducting consumer research around the world. She later served as Chief Marketing Officer and Chief Digital Officer at Xcel Brands, leading marketing, ecommerce, business intelligence, and creative across a portfolio of fashion brands.
In 2018, Kate co-founded Ever/Body and served as its founding CEO, creating a digital-first, transparent, and inclusive alternative to traditional cosmetic dermatology. She took the company from concept through its first clinics and a $17 million launch round, then moved into a board leadership role; Ever/Body went on to raise more than $100 million and expand nationally. Today, Kate applies that founder’s playbook through Twist Advisory, helping consumer-health companies with fundraising, go-to-market strategy, growth, and fractional leadership.
