CONCEPTS
Choose what deserves to be built.
Compare early ideas, benefits, and feature bundles against the needs and trade-offs of your target customers.
Put the customer in every product decision.
For product managers at large B2C companies, Rehearsals turns concepts, screens, pricing, and trade-offs into decisions backed by AI twins of real customers.
PRODUCT VELOCITY
Move quickly without guessing.
Rehearsals gives product teams a customer read while there is still time to change the roadmap, the screen, or the offer.
- 92%
- human alignmentMeasured by comparing what cohorts of twins and their real humans say or do.
- < 1 hr
- to a decision-ready reportMost Rehearsals come back before the next planning conversation.
- Same
- cohort for every follow-upRefine the question or stimulus without re-recruiting the audience.
THE WORK
One audience across the whole product cycle.
Use the same underlying customer context from an early concept through a shipped experience.
PRODUCT + UX
See the screen through their context.
Test flows and proposed changes with people who reason from lived experience, not a generic usability checklist.
PRICING
Understand the trade-off behind the price.
Pressure-test willingness to pay, packaging, and what customers give up when one option wins over another.
FOLLOW THE DECISION
Go back to the same customers without starting over.
A second question should deepen the first answer, not trigger another recruit and another disconnected report.
Test the direction
Compare concepts or screens with a defined cohort and find the trade-off shaping preference.
Challenge the reason
Ask the same cohort what would change their mind, then introduce the revision.
Close the loop
Carry the answer into prioritization with a traceable record of what the audience said and why.
HUMAN-TO-TWIN VALIDATION
Prove the twins on your own product questions.
During every pilot, twins answer your questions and then the real people behind those twins answer the same questions. You see the comparison side by side.
Your question
Which product concept would you most likely buy?BRING THE MESSY INPUT
If customers can react to it, you can test it.
The work does not need to be polished before the customer enters the conversation.
EARLY
A rough concept
Pressure-test the need, the promise, and the reasons customers would ignore it.
DESIGN
A screen or flow
Understand what people think is happening and where the experience loses them.
COMMERCIAL
A price or bundle
See willingness to pay as a range and the trade-offs behind each choice.
PRIORITY
A roadmap choice
Compare what customers say they want with what they would actually give up.
START A REHEARSAL
Bring the product decision that is holding up the room.
We will put it in front of the audience and prove the signal against real people.